Aliko Dangote, Africa’s richest man, took a bunch of Nigerian musicians, actors and content material creators on an unique tour of his refinery within the Lekki Free Zone, Lagos. And as a result of everyone seems to be speaking about Dangote lately, the plain query is: why invite entertainers to a refinery?
First, the plant itself. The Dangote refinery is designed to course of over 650,000 barrels of crude a day, making it one of many world’s largest single-train refineries. Reported to price greater than $20 billion, it’s meant to chop Nigeria’s reliance on imported gasoline and the {dollars} spent on it.
Dangote says his technology should do a greater job of participating younger folks straight. Most Nigerians are younger, and entertainers and creators can carry his Vision 2030 message to them, giving him attain.
Nigerian entertainers command audiences properly past the nation’s borders, and their appearances and posts affect how thousands and thousands of individuals encounter information about enterprise and politics, therefore the label ‘influencers’. A tour of an industrial website fingers them a narrative outdoors their standard fare.
Dangote additionally praised the artistic sector, mentioning that Nigerian artists constructed international careers in music and movie with out state assist. For him, the celebs’ endorsement is price a lot since it might change how an industrial undertaking is seen by the general public.
With the refinery totally operational, there may be discuss that Dangote hopes high-earning entertainers will change into plenty-money buyers, though nothing of the type has been made identified to the general public.
The plant’s actual take a look at is gasoline provided and jobs created, and it retains drawing scrutiny from companies and shoppers. Then once more, influencers can do wonders, particularly with details which are themselves already enticing.
