James Emejo in Abuja
BUA Foods Plc has launched a brand new product focusing on the on a regular basis operational and business wants of Nigerian bakers, as the corporate seeks to deepen its presence within the flour market.
Unveiled at a commerce launch in Kano over the weekend, Bakers Pride Flour, is positioned round affordability of selection, reliable baking efficiency and flexibility throughout totally different baking functions, together with gurasa, the favored Northern Nigerian flatbread, standard bread and different baked items.
Speaking on the occasion, Managing Director of BUA Foods, Mr. Ayodele Abioye, stated the brand new model was developed with a view to supporting bakers’ progress and strengthening the corporate’s relationship with operators throughout the baking worth chain.
Flour stays a essential enter for bakeries, the place product consistency and enter prices can affect manufacturing choices, finished-product high quality and enterprise returns.
He stated the product was designed to ship constant high quality and dependable efficiency, including that the corporate recognised the significance of bakers to the broader meals manufacturing and distribution chain.
Abioye stated, “Today, we are not merely launching another product. We are opening a new chapter of opportunity—for greater consistency, stronger productivity, better value, and even greater pride in every product that leaves the oven.
“Bakers pride flour was designed based on an understanding of the realities of Nigerian bakers and carries a simple promise in every bag: reliable performance, consistent quality, and confidence in every bake.”
He added that the corporate’s understanding of the sensible challenges dealing with Nigerian bakers knowledgeable the product’s growth, with the goal of giving them higher confidence of their baking operations.
Pride Flour is constructed round three propositions: Smart Choice, Dependable Baking and More Possibilities.
The firm stated the product’s versatility was supposed to offer bakers choices throughout a number of functions, from conventional regional staples to mainstream bakery merchandise, doubtlessly enabling them to cater to totally different buyer preferences.
General Manager, Brand and Corporate Communications, Adewunmi Desalu, stated baking required operators to steadiness product high quality with the business calls for of working a enterprise.
She stated, “Baking is both a skill and a business. Bakers need to consider the quality of their finished products alongside the commercial realities of running their businesses. Bakers Pride Flour is designed to offer a relevant choice for these everyday needs.”
Desalu stated the corporate hoped to determine the product as an possibility for bread manufacturing and different baking functions.
Beyond the product itself, BUA Foods can be counting on its commerce community to construct market entry and safe distribution for the brand new model.
General Manager, Sales, Alim Liman, stated distributors, wholesalers and retailers could be central to making sure that Bakers Pride Flour reached its goal markets and remained accessible to prospects.
According to him, the corporate would work with its commerce companions to increase distribution, enhance market availability and create worth all through the provision chain.
He stated, “Our distributors, wholesalers and retailers are critical partners in our success. Introducing a new product is only the first step; ensuring that it reaches the right markets, remains available to customers and earns a place in their businesses requires a shared commitment. We look forward to working closely with our partners to build distribution, strengthen market availability and create value across the trade.”
The launch occasion introduced collectively commerce companions, bakers and different business stakeholders to familiarise them with the product and its business proposition.
The introduction of bakers satisfaction represented one other addition to its product portfolio, with the corporate in search of to align its choices with the wants of bakers whereas strengthening engagement with distribution companions.
The model’s market efficiency will in the end rely upon its skill to ship constant outcomes for bakers, supply aggressive worth and set up dependable availability throughout its goal markets.
