Nigerian trend model, CLOVIS, previously often called ClovisCasuals has relaunched after a five-year hiatus, unveiling its new id and debut capsule assortment, tagged ‘The Renaissance Collection’.
The relaunch marks the model’s transition to a brand new id, with a design method it describes as “Tradurban”, combining West African cultural influences with modern trend.
The assortment options three product traces: Lagos Loom, Afroform and City Graphics.
Lagos Loom incorporates indigenous West African textiles into modern clothes, with items together with the Denim Fringe Jacket, Ochre Set and Aso-Oke patchwork designs.
Afroform combines geometric patterns with relaxed silhouettes, that includes the Afroform Tee and Afroform Cargo Pant, whereas City Graphics contains heritage-inspired designs, together with the Lasgidi Express Tee, Lagos Horizon Tee and Renaissance Monogram Tee.
The model mentioned its new identify, CLOVIS, was derived from the Latinised type of the French identify Louis, in reference to its founder, Louis Akorede Awode, and Clovis I, the primary king of France.
It mentioned the brand new id displays its ambition to ascertain a stronger presence within the worldwide trend market.
CLOVIS had beforehand constructed a presence in Nigeria’s leisure and inventive industries, styling artistes and personalities together with Asake, Olamide, Laycon, Yhemolee and Abayomi Alvin.
The model’s signature assertion, “Made For You”, stays a part of its id.
