Olawale Ajimotokan in Abuja
Halba Foods is positioning to contribute to Nigeria’s meals processing trade by means of an financial manufacturing technique centred on affordability, environment friendly manufacturing, scalable operations and regional commerce.
The Managing Director of Halba Rice Mills Ltd, Halifa Bala Rabiu, who spoke on the corporate’s enterprise plans, mentioned the corporate intends to develop a enterprise mannequin that makes important meals gadgets accessible to shoppers throughout totally different revenue ranges whereas increasing its footprint throughout West Africa.
Rabiu mentioned Halba Rice Mills seeks to handle one of many challenges dealing with shoppers within the meals market; problem of buying important commodities in massive portions due to restricted buying energy.
“We want to come up with something new by making these items very affordable in a way that everyone can afford,” Rabiu mentioned, explaining that the technique would deal with offering rice and edible oil in smaller package deal sizes.
Rather than concentrating solely on the traditional 50-kilogramme and 25-kilogramme rice luggage, the corporate plans to introduce smaller choices, together with one-kilogramme and 500-gramme packs.
He added {that a} comparable strategy can be adopted for edible oil, with the goal of creating smaller portions out there to shoppers who can not afford to buy bigger volumes directly.
Rabiu famous that affordability includes greater than decreasing costs; it additionally requires making merchandise accessible to households and lower-income shoppers who want to purchase important meals gadgets in portions that match their instant monetary capability.
