SanlamAllianz Nigeria, in partnership with Ckrowd TourStack, is about to take insurance coverage schooling to college communities by way of the SanlamAllianz Campus Takeover with Nigerian singer AYO Maff and Friends.
The three-city initiative will mix reside music, insurance coverage schooling and occasion know-how, bringing conversations about monetary safety to younger Nigerians whereas highlighting the infrastructure wanted to scale Africa’s reside leisure trade.
Funded by SanlamAllianz Nigeria and powered by Ckrowd TourStack, the marketing campaign will go to Ile-Ife, Ibadan and Abeokuta in November 2026.
It goals to make insurance coverage extra related to youthful audiences whereas demonstrating how know-how and information can help a extra organised, measurable and investment-ready leisure trade.
Taking Insurance to the Next Generation
For many younger Nigerians, insurance coverage can really feel distant from their on a regular basis priorities. The Campus Takeover goals to bridge that hole by introducing monetary safety inside a well-recognized cultural setting, encouraging conversations about defending well being, private belongings, earnings and future ambitions.
Tunde Mimiko, Chief Executive Officer of SanlamAllianz Life Insurance Nigeria, mentioned:
“At SanlamAllianz, we believe insurance should be understood and embraced by everyone, especially young people whose ambitions and futures deserve protection.
Through the Campus Takeover, we are meeting them in an environment they connect with, with the aim of making insurance more relevant to their everyday lives and helping them make informed decisions about their future.
Chris Ekwonwa, Group Head, Strategy, Marketing and Customer Relations at SanlamAllianz Nigeria, added:
“By bringing insurance awareness into campus culture, we can create more accessible conversations with young Nigerians, build familiarity with financial protection and encourage a new generation to take a more informed approach to managing risk.”
Building the Infrastructure Behind Live Entertainment
Beyond the performances, the initiative highlights the methods required to make reside leisure extra commercially sustainable.
Ticketing, funds, viewers intelligence and occasion coordination can assist organisers enhance operations, perceive audiences and create stronger alternatives for financing and funding.
Ckrowd TourStack is working to strengthen this infrastructure by connecting leisure companies with the info and intelligence that monetary establishments, insurers, sponsors and buyers must assess alternatives and help progress.
Olukayode Adebayo, CEO of Ckrowd TourStack, mentioned: “Building a sustainable live entertainment industry across Africa requires more than great performances. It requires the data, intelligence and infrastructure that enable businesses to grow and attract investment.
At Ckrowd TourStack, we are working with institutions, banks, insurers, sponsors, investors and governments to provide the insights they need to scale and finance live entertainment.
We are proud to be doing the hard work behind the scenes to unlock the industry’s economic and social impact, creating value for businesses, communities and people across Africa.”
The partnership demonstrates how collaboration between leisure know-how suppliers and established establishments can create worth past particular person occasions, connecting cultural exercise with the infrastructure wanted for long-term industrial improvement.
Bringing the Experience to Campus
With AYO Maff and Friends headlining the tour, college students will expertise reside performances alongside insurance coverage consciousness actions.
The programme may even function the SanlamAllianz Talent Hunt, giving rising performers the chance to compete for ₦500,000 and different prizes.
Tour Dates and Venues
The SanlamAllianz Campus Takeover with AYO Maff and Friends will go to three areas in November 2026:
Ile-Ife: Obafemi Awolowo University (OAU) Amphitheatre, November 14.
Ibadan: Lekan Salami Stadium, November 21.
Abeokuta: Muslim High School, FUNAAB Road, November 28.
Early-bird tickets are anticipated to be obtainable.
Interested attendees can contact Ckrowd through WhatsApp on +234 901 544 3122 for enquiries.
Organisations desirous about sponsorship, vendor participation or Ckrowd TourStack’s companies can go to Ckrowdgl.com.
