Vanessa Obioha
Luxury area of interest perfume retailer Seinde Signature is marking its sixth anniversary, dubbed Scentiversary, with a brand-new Changan Uni-s automobile price N50 million because the grand prize in a buyer giveaway.
Founded in 2020, the model has grown into a number one retailer of luxurious area of interest perfumes, introducing fragrances from perfumers and homes equivalent to Christian Provenzano and Electimuss to the Nigerian market.
The founder, Olaseinde Olusola, introduced the giveaway at a press convention through the week, noting that anniversary giveaways had at all times been a part of the shop’s DNA.
“The first year, we brought the best noses and perfumers to Nigeria. The second year we took six customers from Nigeria to Milan. Subsequent anniversary celebrations have been low-key, but this year, we are going to be six. It’s not a milestone, but we are going forward,” he mentioned.
Anyone who is aware of Mr Olusola is aware of that he’s a philanthropist at coronary heart. His birthday celebrations each May at all times embrace reductions for purchasers, a few of which final all year long. This yr, his birthday celebration featured a 40 per cent low cost on all purchases.
Although it isn’t a milestone yr, 2026 has seen the model make important strides on a number of fronts. In April, it hosted distinguished American perfumer Sarah Baker for the launch of her newest scents, Va Va Vanilla and Velvet Vendetta, in an immersive stage manufacturing. Other developments embrace the enlargement of its perfume bar in Lagos, a partnership with Electimuss London that noticed the Alkout perfume, historically designed with the Kuwaiti flag, unveiled in a Nigerian-flag model on Nigeria’s Independence Day, collaborations with different perfumer manufacturers to create distinctive fragrances, and the launch of its Advent Calendar Box, which offered out inside two weeks.
“It was described as the best so far in the world,” added Olusola, who additionally revealed that the demand for the field was so excessive.
Reflecting on the yr to this point, Olusola mentioned that this yr is one of the best but.
“We keep investing in ourselves. We are not operating from the box; we are not thinking outside the box. There is no box. And there is no sky, and we can reach as high as we want.”
For the sixth Scentiversary, prospects should buy fragrances from any of the model’s shops nationwide, with a minimal spend of N1 million, to qualify for a raffle ticket.
“It doesn’t have to be a one-off purchase of N1 million. You can accumulate purchases to N1 million and get a raffle ticket as long as it falls within the validation period,” he defined.
“And the purchase is not limited to a particular brand,” added the model’s COO, Oreoluwa Olusola.
The promotion will kick off at the moment, October 25, and finish on November 30. The raffle draw will happen at an occasion in December, the place the winner will go residence with the grand prize: a Changan Uni-s automobile price N50 million.
