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By Funmilola Gboteku
QNET, a world life-style and wellness e-commerce direct-selling firm, has reiterated the necessity for shopper safety, moral enterprise practices, and public training to handle fraudulent schemes exploiting its identify.
Ms Marlene Kaur, Head of Communications, QNET International Group and Global Head of Public Relations, made the decision on Thursday throughout a webinar organised by the corporate.
The webinar was to allow journalists to share their experiences at its V-Convention 2026 in Penang, Malaysia.
Kaur mentioned whereas direct promoting provides individuals a platform to construct impartial gross sales companies, unauthorised people and teams typically misrepresent professional firms to deceive the general public.
She defined that misusing established manufacturers might blur the road between professional direct-selling operations and fraud, making it crucial for customers to confirm enterprise claims earlier than spending cash.
Kaur burdened that QNET maintained zero tolerance for unethical enterprise practices and was working to strengthen compliance frameworks, distributor training and shopper safety.
According to her, the general public wants correct details about how direct promoting works, together with the excellence between promoting merchandise and schemes that promise assured monetary returns, jobs or different advantages.
“Media organisations have an important role in helping the public understand complex business models through balanced, factual and responsible reporting,” Kaur mentioned.
Kaur described Nigeria as a key marketplace for QNET, saying the nation’s entrepreneurial spirit offered alternatives for the corporate to broaden its attain and help impartial distributors.
Speaking on V-Convention, she highlighted it as a platform for bringing collectively entrepreneurs, enterprise leaders and distributors to study, alternate experiences and study developments within the firm’s enterprise.
According to her, the 2026 version attracted greater than 8,000 entrepreneurs and enterprise leaders from 30 international locations.
Kaur mentioned the occasion additionally showcased merchandise throughout QNET’s wellness, personal-care and life-style portfolio, together with the Amezcua GX-1 Bio-Reset System and Physio Radiance AURA skincare vary amongst others.
On his half, Cherif Sarr, Regional General Manager for Central and West Africa at QNET, mentioned the corporate was utilizing public training, monetary literacy initiatives and distributor coaching to assist individuals recognise fraudulent schemes and perceive professional direct promoting.
“The company’s “Say NO” consciousness marketing campaign was designed to teach communities about scams and misleading actions involving the unauthorised use of established firm names,” Sarr mentioned.
He additionally highlighted FinGreen, QNET’s monetary literacy programme, which he mentioned was serving to younger individuals and ladies recognise potential fraud and make extra knowledgeable monetary selections.
Sarr additional defined that QNET was strengthening its know-your-customer processes to establish suspicious exercise and deal with unauthorised operations related to its identify.
He mentioned the corporate was additionally investing in coaching for impartial distributors by QLEARN, its digital studying academy, which covers digital advertising and marketing, enterprise administration and moral conduct.
Sarr emphasised the necessity for continued engagement with regulators, the media, shopper teams and different stakeholders to enhance public understanding of professional direct promoting.
Sharing his expertise, Mr Francis Sule, a broadcaster and content material creator, mentioned attending the V-Convention 2026 allowed him to study extra about QNET after listening to totally different accounts in regards to the firm earlier than the journey.
Sule mentioned the size of the gathering, which introduced collectively hundreds of members from totally different international locations, stood out for him, alongside the product demonstrations and alternatives to work together with members.
He suggested members of the general public to confirm info earlier than partaking with any enterprise alternative, stressing the significance of constructing selections primarily based on credible info fairly than assumptions.
Friday Olokor, a senior correspondent with Arise News Television, mentioned the conference gave him a broader understanding of QNET’s management, merchandise and worldwide operations.
Olokor mentioned the occasion supplied alternatives to watch the corporate’s actions and work together with individuals concerned in its enterprise, giving him a extra knowledgeable perspective on the organisation.
Mrs Royale Ibeh, a journalist and editor with BusinessDay, mentioned her expertise at QNET’s V-Convention 2024 drew her consideration to the corporate’s use of science and know-how in presenting a few of its merchandise.
Ibeh additionally urged QNET to leverage its direct-selling enterprise mannequin to create extra financial alternatives and jobs for Nigerians.
Mr Prince Osuagwu, Head of High-Tech Desk, Vanguard Newspapers, mentioned he initially approached QNET with skepticism earlier than attending one among its conventions in 2022.
Osuagwu mentioned his impression modified after he met entrepreneurs, noticed the corporate’s actions and listened to members describe their experiences.
He burdened that media engagement ought to include clear details about the corporate’s enterprise mannequin, merchandise and operations, to assist customers distinguish professional actions from frauds misusing its identify. (NAN)
Edited by Oluwafunke Ishola
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