The Advertising Regulatory Council of Nigeria (ARCON) has mentioned it honoured some promoting business veterans and practitioners to advertise skilled excellence, encourage compliance with business requirements and protect the historical past of Nigeria’s advertising communications business.
The director-general of ARCON, Dr Olalekan Fadolapo, gave the reason in Lagos on the maiden version of the ARCON Special Recognition Awards (ASRA).
Fadolapo mentioned the initiative was designed to enhance the council’s regulatory and enforcement obligations by recognising people whose contributions had superior the occupation and set requirements for others to observe.
According to him, the awards would supply a platform to have a good time exemplary practitioners and protect the legacies of those that had contributed to the business’s improvement.
“The initiative is designed to complement our regulatory and enforcement responsibilities by recognising individuals whose contributions have advanced the profession and set standards for others to follow,” Fadolapo mentioned.
Among the recipients was the chairman of Mindshare Communications Limited, Prof. Osaren Philips Emokpae, who obtained the Frontrunner Award for his pioneering contributions to promoting, notably unbiased media observe.
Emokpae was recognised for championing the institution of the Media Independent Practitioners Association of Nigeria (MIPAN), which helped advance specialised media planning and shopping for within the nation. He was additionally acknowledged for selling analysis to offer information for extra scientific and efficient media planning.
Another recipient, Olu Falomo (posthumous), was recognised for his longstanding management and contributions to the observe and structural improvement of Nigeria’s promoting business.
Similarly, Olufunmilayo Onabolu obtained recognition for his pioneering contributions to model activation, experiential advertising and built-in advertising communications. He based the Centa Group community in 1996.
The council additionally posthumously honoured Simeon Olaghere for his foundational contributions to outside promoting and the expansion of experiential advertising in Nigeria.
The ceremony attracted promoting business leaders, authorities representatives and different stakeholders. The ministers of Information and National Orientation, and of Solid Minerals Development, had been represented on the occasion.
In an announcement made obtainable to journalists, Mindshare Communications Limited, based by Emokpae, mentioned ARCON had indicated that the awards would turn out to be an annual occasion.
The assertion quoted the council as saying the initiative would supply “a platform to acknowledge practitioners whose work has shaped the industry’s growth and direction.”
The quotation introduced in honour of Emokpae highlighted his greater than three many years of expertise spanning advertising communications, strategic planning, media administration, schooling and entrepreneurship.
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